Dr. Tim Irwin



Management is Positional; Leadership is Personal


Dear Friends,

Last week I said management is positional. Leadership is personal. All human endeavors require management—many excel at the science of getting things done, using metrics and complicated processes to insure tasks are accomplished. But we don’t follow management…we follow people we trust.

We don’t trust a leader whose core is breeched through selfish use of power, narcissism, arrogance, lack of authenticity, dishonesty and dismissiveness. We follow with abandon those leaders who have an intact core.

Great leadership is a result of the person inside us, and, to make an impact, we must build safeguards into our lives to guard our core. Otherwise we too will succumb to the deleterious effects of power, influence, and wealth or some combination of these potentially corrosive elements.

Leadership is the most important issue of our time, and studies show that we are losing confidence in our leaders. I wrote the new book, Impact, Great Leadership Changes Everything because the world is desperate for leaders who have an intact core.


Everyone who buys a hard cover copy of my new book from a major retailer between February 9th and 15th, I want to offer two free opportunities:

1. Access to a special webinar where I will show some contemporary examples of leaders whose cores are breached and what we must do to guard our core. This webinar is limited to the first 1000 recipients of my newsletter who enroll. We will send you access instructions.

2.  Exclusive access to a very powerful interview with Steve Reinemund, retired Chairman and CEO of PepsiCo on the topic of how we use personal accountability to build our core.

Simply buy a hard cover book between February 9th and 15th, and email us at: bookoffer@drtimirwin.com. We’ll will send you instructions on how to access the webinar and the Reinemund interview. We’re on the honor system, so just send us the email.

Here are some links to fine retailers who sell Impact:

Stores Walmart

I’ll share some new thoughts about Leading from Within in my next newsletter.

Dr. Tim Irwin

P.S. If you’re in the Atlanta area on February 4, please join me for a book signing from 6:00 to 8:00 PM at the Barnes & Noble, 2900 Peachtree Road, NE, Atlanta, GA 30305.